Problem: Connected Family’s marketing materials were bogged down in jargon and unnecessary details about the history of the program. Many families struggled to understand what services they provided and the value they offered.

Solution: I led interviews with staff, agency partners, and family participants to develop plain English, “jargon-free” messaging for one-pagers, their new website, a press release, and blogs.

Results:

• Doubled referral completions (year-over-year)

• Guided CFNH staff through the writing process to ensure messaging cohesion

 Program one-pagers

Website

Press release

Blogs