Hired to identify and develop thought leadership topics and messaging strategies by conducting keyword research and interviewing in-house subject-matter experts across business units and functions, including engineering, supply chain logistics, finance, HR, legal, and executive leadership. Collaborate with writers, designers, and the social media team to generate marketing content for multiple platforms, including video, print, social, digital, and email. Review data from multiple sources such as analytics, Marketo, and Hootsuite and report to the VP of Thought Leadership on performance, trends, and process improvement opportunities.