Problem: As an industrial computer manufacturer, Global American designs and builds large custom orders for various safety-critical industries. Their old website was confusing and generated lots of low-quality leads with many visitors only wanting to purchase individual parts, even though they aren’t equipped for one-off eCommerce sales.
Solution: I rewrote the website copy and oversaw the adaptation of the core message across display ads, social posts, and email to help communicate their value to the right customers.
Results: year-over-year
26% increase in new users
11% increase in page views
3% increase in sessions per user
Website:
Display ads
Social posts
Subject: July Newsletter - What exactly is PCIe?
Preview: And five things to know before buying a rugged computer.